I don’t usually write about food brands. But Slutty Vegan is different. It’s not trying to be healthy. There are no kale smoothies in sight. The brand just sells burgers that happen to be plant-based — and people love them.
What Is Slutty Vegan?
Slutty Vegan is a fast-food chain that serves plant-based burgers, sandwiches, and sides. The name is provocative. The menu is even more so — “One Night Stand,” “Fussy Hussy,” “Hollywood Hooker.”
Founded in Atlanta in 2018 by Aisha “Pinky” Cole Hayes, it started as a food truck. Within a few years, it was valued at over $100 million. By 2024, it had multiple locations across the US.
The vibe is loud, colorful, and unapologetic. When a first-timer walks in, the staff shouts “We have a virgin in the house!” and the whole place erupts. That’s the experience. And people come back for it.
Why It Works
Pinky Cole openly says she’s not targeting vegans. 70% of her customers are non-vegan. She’s targeting people who want good food, period. That’s the strategy. And it works.
| Factor | Why It Matters |
|---|---|
| Experience-driven | People don’t just buy food — they buy experiences |
| Celebrity appeal | Snoop Dogg, Usher, Tyler Perry, Viola Davis — all fans |
| Non-preachy | Doesn’t lecture about veganism — just serves good food |
| Strong branding | Provocative name, memorable menu, high energy |
Celebrities love it. Snoop Dogg, Usher, Tyler Perry, Viola Davis — all of them have shown up. Even NYC Mayor Eric Adams, who’s plant-based, has praised the brand.
Plant-based eating is closely linked to the Food as Medicine movement, which is all about using food to prevent and manage chronic disease.
The Rough Patch — and Comeback
It wasn’t all smooth.
In 2024, the brand expanded fast. Too fast. Corporate overhead piled up. Cash flow got tight. In February 2025, Cole Hayes filed for a state-level insolvency process. She temporarily lost control of the company. She told the media she was depressed, couldn’t sleep, and thought she was losing everything.
Then she fought back.
On March 28, 2025, she bought the business back under a new LLC. She called it Slutty Vegan 2.0. New focus: profitability, discipline, and smart growth.
Franchising and Expansion
In 2025, Slutty Vegan launched its franchise program. Shawntel Daniels, a former Planet Fitness exec, was brought in to run it.
| Franchise Type | Investment Range |
|---|---|
| Restaurant | $555,900 – $1,166,500 |
| Food Truck | $255,750 – $312,000 |
In 2026, the first franchise agreements were signed. Locations coming to Atlanta, Washington D.C., and Detroit. The company also plans to move its Baltimore restaurant to the Johns Hopkins Hospital campus.
For more on how lifestyle choices impact health, check out our guide on obesity and diabetes .
What’s Next
As of 2026, Slutty Vegan has locations in Georgia, Alabama, New York, Maryland, and Florida. More on the way. Franchise documents filed in 32 states.
Cole Hayes is also joining the cast of The Real Housewives of Atlanta for season 17. More visibility, more growth.
The Bottom Line
Slutty Vegan is proof that plant-based food doesn’t have to be boring. It’s a brand that nearly collapsed and came back stronger. And it’s showing the world that vegan fast food can be fun, profitable, and built to last.
For more food and health content, explore our Health and Wellness category.
Written by Altaf Khan | MSc Chemistry, MBA, QC Manager | Medical Bluff
Reviewed by: Dr. Ayesha, Medical Reviewer
References
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Slutty Vegan Announces New Franchise Model Following Major Business Restructuring. vegconomist. September 2025.
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How Slutty Vegan Founder Pinky Cole Nearly Lost Her Business. Forbes. April 2025.
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Slutty Vegan Signs Franchise Deals in Washington, D.C. and Atlanta. vegconomist. June 2026.
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How Pinky Cole Regained Control of Slutty Vegan. Entrepreneur. October 2025.
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Slutty Vegan Signs franchise Deal to Grow in Detroit. QSR Magazine. June 2026.



