Medical Bluff

Slutty Vegan — Plant-Based Fast Food That Actually Works

slutty vegan

I don’t usually write about food brands. But Slutty Vegan is different. It’s not trying to be healthy. There are no kale smoothies in sight. The brand just sells burgers that happen to be plant-based — and people love them.


What Is Slutty Vegan?

Slutty Vegan is a fast-food chain that serves plant-based burgers, sandwiches, and sides. The name is provocative. The menu is even more so — “One Night Stand,” “Fussy Hussy,” “Hollywood Hooker.”

Founded in Atlanta in 2018 by Aisha “Pinky” Cole Hayes, it started as a food truck. Within a few years, it was valued at over $100 million. By 2024, it had multiple locations across the US.

The vibe is loud, colorful, and unapologetic. When a first-timer walks in, the staff shouts “We have a virgin in the house!” and the whole place erupts. That’s the experience. And people come back for it.


Why It Works

Pinky Cole openly says she’s not targeting vegans. 70% of her customers are non-vegan. She’s targeting people who want good food, period. That’s the strategy. And it works.

Factor Why It Matters
Experience-driven People don’t just buy food — they buy experiences
Celebrity appeal Snoop Dogg, Usher, Tyler Perry, Viola Davis — all fans
Non-preachy Doesn’t lecture about veganism — just serves good food
Strong branding Provocative name, memorable menu, high energy

Celebrities love it. Snoop Dogg, Usher, Tyler Perry, Viola Davis — all of them have shown up. Even NYC Mayor Eric Adams, who’s plant-based, has praised the brand.

Plant-based eating is closely linked to the Food as Medicine movement, which is all about using food to prevent and manage chronic disease.


The Rough Patch — and Comeback

It wasn’t all smooth.

In 2024, the brand expanded fast. Too fast. Corporate overhead piled up. Cash flow got tight. In February 2025, Cole Hayes filed for a state-level insolvency process. She temporarily lost control of the company. She told the media she was depressed, couldn’t sleep, and thought she was losing everything.

Then she fought back.

On March 28, 2025, she bought the business back under a new LLC. She called it Slutty Vegan 2.0. New focus: profitability, discipline, and smart growth.


Franchising and Expansion

In 2025, Slutty Vegan launched its franchise program. Shawntel Daniels, a former Planet Fitness exec, was brought in to run it.

Franchise Type Investment Range
Restaurant $555,900 – $1,166,500
Food Truck $255,750 – $312,000

In 2026, the first franchise agreements were signed. Locations coming to Atlanta, Washington D.C., and Detroit. The company also plans to move its Baltimore restaurant to the Johns Hopkins Hospital campus.

For more on how lifestyle choices impact health, check out our guide on obesity and diabetes .


What’s Next

As of 2026, Slutty Vegan has locations in Georgia, Alabama, New York, Maryland, and Florida. More on the way. Franchise documents filed in 32 states.

Cole Hayes is also joining the cast of The Real Housewives of Atlanta for season 17. More visibility, more growth.


The Bottom Line

Slutty Vegan is proof that plant-based food doesn’t have to be boring. It’s a brand that nearly collapsed and came back stronger. And it’s showing the world that vegan fast food can be fun, profitable, and built to last.

For more food and health content, explore our Health and Wellness category.


Written by Altaf Khan | MSc Chemistry, MBA, QC Manager | Medical Bluff

Reviewed by: Dr. Ayesha, Medical Reviewer


References

  1. Slutty Vegan Announces New Franchise Model Following Major Business Restructuring. vegconomist. September 2025.

  2. How Slutty Vegan Founder Pinky Cole Nearly Lost Her Business. Forbes. April 2025.

  3. Slutty Vegan Signs Franchise Deals in Washington, D.C. and Atlanta. vegconomist. June 2026.

  4. How Pinky Cole Regained Control of Slutty Vegan. Entrepreneur. October 2025.

  5. Slutty Vegan Signs franchise Deal to Grow in Detroit. QSR Magazine. June 2026.

Written by:

Altaf Khan

MSc Chemistry, MBA, QC Manager

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Produce Prescriptions : Can Doctors Really Prescribe Vegetables?

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Written by Altaf Khan | MSc Chemistry, MBA, QC Manager | Medical Bluff Reviewed by: Dr. Ayesha, Medical Reviewer   References Food Security Outcomes and Postintervention Experiences in a Produce Prescription Pilot: A Mixed-Methods Study. ScienceDirect. 2026.  Integrating Produce Prescriptions into the Healthcare System: Perspectives from Key Stakeholders. International Journal of Environmental Research and Public Health. 2022.  Thompson-Lastad A, et al. Implementing food as medicine during COVID-19: produce prescriptions and integrative group medical visits in federally qualified health centers. Glob Adv Integr Med Health. 2025.  Drake C, et al. Produce Prescription Subsidy for Patients With Diabetes: A Pragmatic Randomized Clinical Trial. JAMA Internal Medicine. 2026;186(4):416-424.  Glover K, et al. Produce prescription to improve health among adults with type 2 diabetes in Australia: protocol for a randomised controlled trial. Contemporary Clinical Trials. 2025;153:107915.  Dev Das and Ahmed, A. Produce prescription: a novel strategy for NCDs in Pakistan. Journal of the Pakistan Medical Association. 2026;76(06):1000.    Keep Reading — More from Medical Bluff 📌 Pillar Posts: Food as Medicine: Why Your Diet Matters More Than Ever Obesity and Diabetes in US — What 2026 Data Reveals 📌 Cluster Posts (Deep Dives): Medically Tailored Meals — What They Are and Who Needs Them Hypertension Crisis: 1 in 2 Adults Affected Food Insecurity Rising: 7.4M Older Adults Affected  Why Younger Adults Are Getting Diabetes Faster

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